Luna June Thrift Logo and Sticker Design
Company:
Luna June Thrift is a Chicago based resale shop that specializes in vintage home décor and clothing. Luna June thrift is run by a vintage, nature, and coffee-loving introvert who can find treasures everywhere!
Overview:
Create a logo sticker that captures the essence of Luna June Thrift to include in packages and be given to customers.
Problem:
Lack of branding for packages and marketing to customers.
Opportunity:
Create a brightly colored infographic with name of company. Design needs to be a circle with a two inch diameter.
Design Process:
Client gave a few suggestions that they like moons, flowers, crystals, and stars. I created a few mock-ups including different variations of each suggestion. The design needed to be a circle, so I chose to make half of the circle the moon and include the stars and crystals as accents. The client already chose a font that they wished to use for their brand name so I incorporated that to close off the full outline of the circle.
The Final Product:
Client chose the half moon with the crystal as their final design choice. Client was ecstatic with the end result.
Overview:
1.5 Years later, client reached out again and wished for a re-design as their business is growing, changing, and needs updated with new brand image.
Problem:
Brand sticker is not matching new brand ideals and image.
Opportunity:
Create a brightly colored infographic with new brand ideals and image. Sticker is still to be 2 inches in diameter..
Design Process:
Client wanted to update sticker with new brand image. Client suggested a sunflower instead of a crystal to add more color and nature into the design. I created a new mock-up replacing the original crystal with a sunflower. Since the client was happy with the original design but wanted the crystal replaced, I kept the original moon design and brand name.
The Final Product:
Client loved the end result and was super excited with the new sunflower re-design.
